Broadcom - Site Redesign

Role: Associate Creative Director, Art Director, Creative Team Lead
Broadcom was one of my first projects at Rosetta. This was an opportunity to redesign the website one of the world's biggest technology firms. Broadcom's technology makes our everyday devices possible, and as such, they needed to update their massive site and enhance their brand image. Our design process was to start with some style boards along with initial UX wires, then initial home page concepts. From there, we refined the home page down to one approved design, and then did the secondary pages. Going into production, we delivered some style guides and templates for Broadcom's creative and development teams. Client was thrilled with the result, and later asked Rosetta for motion graphics help.

Shout outs: Pete Peralta, Dan Williams, Karisa Allen, Dave McClain, Paula Campos, Darryl Kanouse, Marvin Tabangay, Victor Hwang, Hai Tran

What we did

  • UX
  • Web Design
  • Photography Research & Purchasing