Role: Associate Creative Director, Art Director, Creative Team Lead
Outside of my regular duties at Rosetta, I took on other projects as needed to help out other teams. On a few occasions we saw opportunities to grow our Research In Motion account in order to win more design work, in addition to the maintenance and localization work we were already doing for them. For the BlackBerry Canada homepage redesign, we conceived it with a bit of interactivity to tell more of a story. Even though they loved the concepts, client selected our "app cloud" idea due to a faster time-to-market. From there, we also redesigned the BlackBerry device support pages.
Shout outs: Carlos Zuniga, Victor Hwang, Tresa Gowland, Alfred Man, Anthony Marquecho, Kristine Canada